Published on June 13th, 2012 | by Jonathan Beck7
Peter Molyneux Wants to Experiment With You (And Your Wallet)
Are you sitting down? If you aren’t, you might want to before you continue reading this article, because Peter Molyneux is about to outdo himself. PC Gamer has the scoop on the first “game” that will be coming out of his new studio, 22 Cans, which is simply titled Curiosity.
Curiosity will take place in a white room reminiscent of The Matrix, with an enormous black cube in the center, and all you’re tasked with doing is breaking into that cube with a chisel. Sound simple enough? Well it’s about to get weirder. As you chip away at the monolith, thought-provoking words and phrases like “What is inside the black cube?”will fade in and out of the screen, enticing you to keep chipping away.
So how do you cash in on a game that sounds like a first-year film student’s drunken wet dream? After so many taps with the collective players’ chisels, phase two begins, bringing with it DLC to make your chiseling life that much easier. You’ll have the opportunity to upgrade your tool with cold hard cash, starting anywhere from a simple iron chisel for around $1, all the way up to a ludicrous $77,700 diamond chisel that is 100,000 times more powerful than the starting tool.
In Molyneux’s own words: “This is not a money-making exercise; it is a test about the psychology of monetisation.” The goal is to see just how insanely curious you can make one person or a group connected via social media. After a certain number of hits with a chisel, the cube will open to something “truly amazing, absolutely unique,” though if Molyneux’s track record is anything to base this on, it’s likely to be Fable 3 DLC for some sort of Kinect-powered circle jerk.
Maybe I’m jaded, but this experiment sounds like a really great way to make people pay for digital content that happens one time, and then will simply be put on YouTube for the rest of history. I’m not going to be the sucker that puts out 80 grand just to open a digital black box, and anyone who is willing to do that should really have their head examined.
The weirdest part of all is that Curiosity is only the first of 22 planned experiments that 22 Cans will be conducting in the gaming realm. After hearing about the first one, who knows what else Peter Molyneux has up the sleeves of his black turtleneck.
Image courtesy of PC Gamer