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Published on June 13th, 2012 | by Jonathan Beck


Peter Molyneux Wants to Experiment With You (And Your Wallet)

Are you sitting down? If you aren’t, you might want to before you continue reading this article, because Peter Molyneux is about to outdo himself. PC Gamer has the scoop on the first “game” that will be coming out of his new studio, 22 Cans, which is simply titled Curiosity.

Curiosity will take place in a white room reminiscent of The Matrix, with an enormous black cube in the center, and all you’re tasked with doing is breaking into that cube with a chisel. Sound simple enough? Well it’s about to get weirder. As you chip away at the monolith, thought-provoking words and phrases like “What is inside the black cube?”will fade in and out of the screen, enticing you to keep chipping away.

So how do you cash in on a game that sounds like a first-year film student’s drunken wet dream? After so many taps with the collective players’ chisels, phase two begins, bringing with it DLC to make your chiseling life that much easier. You’ll have the opportunity to upgrade your tool with cold hard cash, starting anywhere from a simple iron chisel for around $1, all the way up to a ludicrous $77,700 diamond chisel that is 100,000 times more powerful than the starting tool.

In Molyneux’s own words: “This is not a money-making exercise; it is a test about the psychology of monetisation.” The goal is to see just how insanely curious you can make one person or a group connected via social media. After a certain number of hits with a chisel, the cube will open to something “truly amazing, absolutely unique,” though if Molyneux’s track record is anything to base this on, it’s likely to be Fable 3 DLC for some sort of Kinect-powered circle jerk.

Maybe I’m jaded, but this experiment sounds like a really great way to make people pay for digital content that happens one time, and then will simply be put on YouTube for the rest of history. I’m not going to be the sucker that puts out 80 grand just to open a digital black box, and anyone who is willing to do that should really have their head examined.

The weirdest part of all is that Curiosity is only the first of 22 planned experiments that 22 Cans will be conducting in the gaming realm. After hearing about the first one, who knows what else Peter Molyneux has up the sleeves of his black turtleneck.


Image courtesy of PC Gamer

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7 Responses to Peter Molyneux Wants to Experiment With You (And Your Wallet)

  1. Burningsquash says:

    It feels like Peter Molyneux was playing minecraft and got what he thought was a “great idea” while chiseling away at a block of obsidian with a diamond pickaxe

  2. Splozy says:

    Just Peter trying his luck AGAIN at gaining a reputation in the gaming industry as a cultured genious. We all know you’re just a pretentious lying fucking twat Molyneux. I have a better idea for an experiment, let’s look into how big of a cut he gets from this ‘game’.

    Giant hipster circle jerk incoming.

    “B…but it’s cultured!!!”

  3. McBoomz says:


  4. Y2Ken says:

    This is a great idea. Oh and it’s gonna have to be F2P, otherwise the model doesn’t really work. Especially as it only happens once; people would get pretty upset. It’s not so much a game but an interesting experiment and I’m intrigued to see what happens.

  5. beardedvillain says:

    It’s probably just a lock of his hair from back in the 1700’s before he started balding. I will assume you can cash it is for a special hat in TF2.

  6. Coppert4nk coppert4nk says:

    I’m sold, but only if you can change the fov.

  7. TheBadamanCJ says:

    That is quite possibly one of the worst ideas I’ve heard for a game. Are they actually going to charge for the game or will you only pay for the DLC? Will it be a delete one line of code and unlock the DLC type deal (like with Mass Effect 3), or will you actually have to download the DLC. This makes no sense to me.


Jonathan BeckJonathan

I'll drink a beer with you at a party. I know hardware things and enjoy talking about them. I am still your new best friend and most trusted confidant.

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