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Published on May 10th, 2012 | by Brandon


Gamestop Rumored to Start Selling Steam Vouchers


In somewhat unexpected news, Kotaku is reporting that GameStop will begin selling Steam vouchers in its brick-and-mortar retail stores as of next week. Kotaku’s source apparently also gave them some visual evidence to prove it (pictured above).

As Kotaku notes, this decision amounts to nothing less than an admission of failure on the part of GameStop’s own digital distribution service, Impulse. And while this sort of deal between competitors might seem strange at first, it seems like the right move for both parties: Valve benefits by offering increased flexibility for its customers (especially younger gamers who don’t have access to a credit card), while GameStop skims a little money off the top of each voucher sold to create a revenue stream they never would have had before.

And taking GameStop out of the equation for a second, it’s about time Valve finally starts offering Steam gift cards. No longer must you suffer through friends and family members hoping you’ll enjoy a copy of Petz Catz 2 or the latest Sims expansion pack for your birthday–at long last, you can just point them to the card with that familiar Steam logo on the front.

Let’s hope Valve doesn’t stop at only putting these gift cards into GameStop. I wouldn’t be surprised to see them eventually spread to Best Buy, Walmart, Walgreens, and other retailers before long. What do you think about this new development? Are you planning to purchase some Steam gift cards, or does the very sight of a GameStop cause you to turn and run in disgust? Let us know in the comments!

Image source: Kotaku

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Brandon started his PC gaming days playing Doom II (IDDQD/IDKFA for life) and has been hooked on online gaming since the original Starsiege: Tribes. The way to his heart is through proper grammar, corn dogs, and cookie cake.

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  • Its about time I’ve been waiting for these since Valve introduced the Steam Wallet. I know what I want for birthdays and christmas now.

  • Wheelzz

    Agreed ^

  • It was really only a matter of time before it happened, making iTunes card for Steam. I won’t mind buying a Valve product from Gamestop either.

    It lets kids who don’t have a credit card use Steam to buy games and TF2 hats, more power to ’em.

  • I wonder if they’ll make it across to Europe, would be cool to see something like that over here.

  • I love it how as soon as i get a card that i can use online (my old one couldn’t be used online) they bring these out

  • xDynamic

    $2.50 games + finally able to buy steam prepaid cards???!?!
    R.I.P Money.

  • BrandonMirrors

    I can finally use my $200 worth of GameStop gift cards.

  • MrBop

    I will never step foot in another GameStop. Sorry valve this is the 1 situation where you don’t end up with my money. However i will still throw money at my screen for you daily.

  • Average Joe

    Fuck yiou Valve, cost me everything!

  • Average Joe

    if it comes out that is

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